Designed in
Collaboration with the World’s Leading Esports Teams,
Turtle Beach’s
New Atlas Line Features Three New Models Built for PC Gamers,
Including the Pro-Level
Elite Atlas, Amplified Atlas Three, and Atlas One
San Diego, CA –
August 16, 2018 – Turtle Beach
(NASDAQ: HEAR), a global leader in gaming audio, today revealed plans for
expanding the company’s portfolio of high-quality, award-winning gaming
headsets with a focus on the PC market. Designed in collaboration with leading
esports teams, including Astralis, OpTic Gaming, and the Houston Outlaws,
Turtle Beach’s Atlas
line is built for PC gamers and features three different models – the Elite
Atlas Pro Performance Gaming Headset, the powerful Atlas Three Amplified PC Gaming Headset,
and the Atlas One PC Gaming Headset. Furthering Turtle Beach’s
commitment to designing headsets for all gamers, each Atlas product offers PC
players an innovative set of features, functionality and pricing, starting with
the Elite
Atlas with a MSRP of $99.95, and the Atlas Three and Atlas
One with MSRPs of $79.95 and $49.95, respectively. All three Atlas
gaming headsets are available for pre-order at participating retailers starting
today and are planned to launch at the end of September 2018. Read below for
full details of each Atlas PC gaming headset.
“Turtle Beach is a leading gaming audio
brand because we constantly innovate to design high-quality headsets with features
that gamers want, so we’re clearly excited to extend our portfolio with the Atlas
products for PC gamers,” said Juergen Stark, CEO, Turtle Beach Corporation.
“This expansion is a great move for us because in addition to our already
strong performance in console gaming headsets, we’ll now have the
ability to attract both dedicated and cross-platform PC gamers through our new Atlas
lineup.”
Turtle Beach has been a consistent market
leader in console gaming headsets, currently with 45.5% revenue share year-to-date
through June 20181 (per NPD’s latest U.S. and Canada console gaming headset
update), and has held over 40% market share for the past nine consecutive years,
current year-to-date included. However, Turtle Beach is no stranger to the PC
market, as the company was a pioneering force through the early days of PC
audio, with products including the first midi synthesizers and a variety of PC
sound cards in the 1980s and 90s. Since then, the company has evolved with the
times, and in 2005 Turtle Beach launched the first ever console gaming headset,
setting out to become the leading gaming audio brand it is today, thanks to its
continued efforts in innovation, broad product catalog, and strong retail
partnerships and distribution channels. During that time, Turtle Beach has created
a handful of well-received PC gaming headsets, but the company’s core focus has
primarily been on the console business, until now.
Stark continued, “When we set out on
the path to grow our presence in PC, it included conducting consumer research
and working with our partners on key design elements, resulting in what we
believe is a great first assortment of PC headsets. Each Atlas headset – whether
at the $50, $80, or $100 price point – offers PC gamers the audio performance
and comfort Turtle Beach is known for. Moving forward we intend to leverage our
technology, innovation, and best practices, to continue leading the console
gaming headset business through our Recon,
Stealth and Elite products, with equal focus and energy behind our new Atlas
line that’s built for PC gamers.”
“As a player and as a team, it’s
a privilege to have worked with Turtle Beach in the making of the Elite
Atlas and the rest of their new Atlas line,” said Nicolai “dev1ce” Reedtz
of Astralis. “We tested and provided a lot of feedback and suggestions during
the development process in an effort to ensure the Elite Atlas is the best
possible headset for PC esports pros, but also for any PC gamers. We’re excited
to be a part of the whole process and can’t wait until gamers can get Turtle
Beach’s Atlas headsets.”
“The continued rise of esports has
put tremendous pressure on organizations to deliver exceptionally high audio
quality,” said Ryan Musselman, SVP of Global Partnerships, Infinite Esports
& Entertainment. “Turtle Beach continues to deliver pro-level audio for the
competitive gamer, and the Atlas PC headsets provide a reliable
lineup of top-tier audio performance for the aspiring, established, and
experienced esports athlete.”
Additionally, fans attending PAX West
and Dreamhack Montreal will have the opportunity to be some of the first gamers
in the world to try out the Elite Atlas before it hits retail
shelves. PAX West takes place August 31 – September 3, 2018 in Seattle,
Washington where Turtle Beach will have a booth where players can go
head-to-head playing the latest games using Turtle Beach’s latest gear. Dreamhack
takes place in Montreal, Canada September 7-9, 2018, and Turtle Beach will be
outfitting the show’s entire PC Freeplay area with the Elite Atlas where
attendees will be able to experience the headset’s professional-quality game
audio, crystal clear chat, and unmatched comfort.
Full
Elite Atlas Pro Performance Gaming
Headset Details:
The Turtle Beach® Elite Atlas sets a new benchmark for
esports audio on PC. For pro-players and hardcore PC gamers alike, the Elite
Atlas is built to win with a durable yet sleek metal headband with a
suspended pad, ProSpecs™ glasses
friendly design, and upgraded magnetic memory foam ear cushions featuring
athletic fabric and synthetic leather working together to block out external
noise. Audio performance centers around the Elite Atlas’ pro-tuned
50mm Nanoclear™ speakers that deliver
immersive Windows Sonic for Headphones2 surround sound, and the
removable high-sensitivity mic with TruSpeak™
technology for flawless communication with teammates. Finally, the Elite
Atlas goes wherever gaming takes you with included 3.5mm and
PC-splitter cables that connect to any PC setup.
Full
Atlas Three Amplified Gaming Headset Details:
The Turtle Beach® Atlas Three
PC gaming headset delivers powerful amplified Windows Sonic for Headphones2
surround sound to immerse you in your games, movies, and music. The Atlas
Three features large 50mm speakers for game audio and Turtle Beach’s
high-sensitivity flip-to-mute mic for crystal-clear chat. For added durability
and comfort, the Atlas Three dawns a metal-reinforced frame with Turtle Beach’s
unique ProSpecs™ glasses friendly
design, along with a breathable fabric-wrapped headband and memory foam ear
cushions. Additionally, the Atlas Three offers Variable Mic
Monitoring so you can hear and adjust the volume of your voice inside the
headset to avoid shouting at other players, plus audio presets including Vocal
Boost, and a rechargeable battery that delivers over 40-hours of gaming per
use.
Full
Atlas One Gaming Headset Details:
The Turtle Beach® Atlas
One gaming headset is built for battle, delivering immersive Windows
Sonic for Headphones2 surround sound and crystal-clear chat through
its high-quality 40mm speakers and high-sensitivity flip-to-mute mic. The Atlas
One also features a lightweight design with a metal-reinforced headband
and ProSpecs™ glasses friendly
synthetic leather-wrapped memory foam ear cushions to provide added durability
and unmatched comfort for those all-nighters.
For more information on the latest
Turtle Beach products and accessories, visit www.turtlebeach.com and
be sure to follow Turtle Beach on Facebook,
Twitter and Instagram.
About
Turtle Beach Corporation
Turtle Beach (www.turtlebeach.com)
has been transforming console multiplayer gaming since the very beginning with
its wide selection of industry-leading, award-winning gaming headsets. Whether
you’re a professional esports athlete, hardcore gamer, casual player, or just
starting out, Turtle Beach has the gaming headset to help you truly master your
skills. Innovative and advanced technology, amazing high-quality gaming audio,
clear communication, lightweight and comfortable designs, and ease-of-use are
just a few features that have made Turtle Beach a fan-favorite brand for gamers
the world over. Made for Xbox, PlayStation®, and Nintendo consoles
as well as for PC, Mac®, and mobile/tablet devices, having a Turtle
Beach gaming headset in your arsenal gives you the competitive advantage. The Company’s
shares are traded on the NASDAQ Exchange under the symbol: HEAR.
Cautionary Note on Forward-Looking Statements
This press release includes forward-looking information and
statements within the meaning of the federal securities laws. Except for
historical information contained in this release, statements in this release
may constitute forward-looking statements regarding assumptions, projections,
expectations, targets, intentions or beliefs about future events. Statements
containing the words “may”, “could”, “would”, “should”, “believe”, “expect”,
“anticipate”, “plan”, “estimate”, “target”, “project”, “intend” and similar
expressions constitute forward-looking statements. Forward-looking statements
involve known and unknown risks and uncertainties, which could cause actual
results to differ materially from those contained in any forward-looking
statement. Forward-looking statements are based on management’s current belief,
as well as assumptions made by, and information currently available to,
management.
While the Company believes that its expectations are based upon
reasonable assumptions, there can be no assurances that its goals and strategy
will be realized. Numerous factors, including risks and uncertainties, may
affect actual results and may cause results to differ materially from those
expressed in forward-looking statements made by the Company or on its behalf.
Some of these factors include, but are not limited to, risks related to the
Company’s liquidity, the substantial uncertainties inherent in the acceptance
of existing and future products, the difficulty of commercializing and
protecting new technology, the impact of competitive products and pricing,
general business and economic conditions, risks associated with the expansion
of our business including the implementation of any businesses we acquire, our
indebtedness, and other factors discussed in our public filings, including the
risk factors included in the Company’s most recent Quarterly Report
on Form 10-Q and the Company’s other periodic reports. Except as
required by applicable law, including the securities laws of the United States
and the rules and regulations of the Securities and Exchange Commission, the
Company is under no obligation to publicly update or revise any forward-looking
statement after the date of this release whether as a result of new
information, future developments or otherwise.
All trademarks are the property of their respective owners.
1Source:
The NPD Group/Retail Tracking Service/Video Games/Dollars/U.S. & Canada/CY
2010-CY 2018, and January-June 2018.
2Windows
Sonic for Headphones provided by Microsoft for compatible Windows 10 PCs (and
Xbox One). Also compatible with Dolby Atmos® for Headphones
(additional purchase may be required.)
For More Information,
Contact:
Eric Nielsen
Step 3 PR
On behalf of
Turtle Beach
202.276.5357
eric@step-3.com
Keith
Hennessey
UK/EU
Communications Sr. Manager
Turtle
Beach
+44
(0) 1254 51725
keith.hennessey@turtlebeach.com